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Gamers React to Microsoft Buying Activision Blizzard

Activision Blizzard is currently under investigation following accusations of harassment, discrimination, and fostering a hostile work environment. You can read more about the investigation here.

It’s hardly a surprise that Microsoft’s stunning acquisition of Activision Blizzard (a deal once considered to be a pipe dream or a fascinating hypothetical talking point) has everyone talking at the moment, but the quantity and quality of the internet’s reactions to this news really do tell the tale.

First off, you may be wondering who knew about this deal and whether or not this information will come as a shock to Activision Blizzard’s own employees (many of whom were likely sleeping when this news broke due to the time differences). Well, based on this tweet from Hearthstone designer August Dean Ayala in response to a question about whether Hearthstone will be playable on Xbox, it seems that most of Activision Blizzard’s employees probably heard about this news around the same time that the rest of us did.

No

— August Dean Ayala 💙 (@IksarHS) January 18, 2022

🤣🤣🤣🤣🤣

— Liquid Slysssa (@Slysssa) January 18, 2022

If we can stick to the industry side of this story for the moment, it really is worth emphasizing that the consensus at this time seems to be that this news caught everyone (including veteran video game reporters who almost always hear something about these kinds of deals ahead of time) by surprise. As such, everyone is trying to play catch-up on the specifics of this story in terms of the exact nature of the deal and what its most likely short and long-term implications will be.

Microsoft’s biggest acquisitions:

Activision Blizzard: $68.7 billion
Linkedin: $26.2 billion
Nuance: $19.7 billion
Skype: $8.5 billion
ZeniMax: $7.5 billion
GitHub: $7.5 bilion
Nokia phone unit: $7.2 billion
aQuantive: $6.3 billion
Mojang (Minecraft): $2.5 billion

— Jon Erlichman (@JonErlichman) January 18, 2022

Phil, “we’re going to change how we do business with Activision-Blizzard” usually does not mean purchasing the entire thing for 50 billion dollars

— Rami Ismail (رامي) (@tha_rami) January 18, 2022

Xbox Game pass is already a juggernaut but now with Activision/Blizzard coming on board, it will be unstoppable.

— Stallion (@Stallion83) January 18, 2022

While monopolies are undoubtedly bad news for the video game industry, this acquisition could have some positive effects on Blizzard both culturally and strategically. Under Activision, every game had to be a billion-dollar franchise. Under Xbox, that will likely change

— Jason Schreier (@jasonschreier) January 18, 2022

Of course, the biggest (and most important) part of this story at the moment has to be the fact that Activision Blizzard is currently the subject of a major investigation into the company’s reported history of abuse and discrimination. While this announcement was always going to be a big deal, the fact that Microsoft chose to acquire Activision Blizzard at the darkest time in that company’s history (as well as at a time when many Activision Blizzard employees are still on strike and attempting to unionize) does raise a lot of questions about what Microsoft is thinking, what they intend to do about Activision Blizzard’s workplace problems, and what this all means for Activision Blizzard’s employees (as well as game industry employees everywhere) moving forward.

So far as that part of the story goes, the reactions to this announcement are currently a bit mixed. Nobody is willing to forget or brush aside Activision Blizzard’s history or the ways that history is still part of the company’s present and future, but there does seem to be some hope that Microsoft stepping into the picture will expedite serious change within the company.

What happened today, in reality:

The execs at Activision Blizzard (Kotick in particular) have run their company in the ground, and the only way to save any shareholder value is to let Microsoft buy it and further consolidate the large video game studios.

Bad news for customers.

— The Call is Coming from Inside the Nash (@Nash076) January 18, 2022

Important to also note here that many of Blizzard’s issues were entirely self-inflicted and had nothing to do with Activision, including sexual misconduct and discrimination

— Jason Schreier (@jasonschreier) January 18, 2022

So, that Microsoft purchase of Activision Blizzard King huh?

My main response –

What do the striking ABK workers think?

What steps will Microsoft implement to see change at the company?

Will Kotick face consequences?

Will this change monetisation / working practices?

— Laura Kate Dale (@LaurakBuzz) January 18, 2022

That said, the IP war-chest of Activision/Blizzard is obviously a huge boon to GamePass. Will be curious how much goes exclusive, and how Microsoft fixes the culture and issues at Activision. I am somewhat surprised/disappointed Kotick will stick around.

— Geoff Keighley (@geoffkeighley) January 18, 2022

🥲 look at all the women 🥲

gaming, you’ve sucked major ass for the last 10 years in a lot of sexist and racist ways – no, no, no, you have, and you still do – but I’m glad change like this is happening more and more now pic.twitter.com/XerY2BPyLJ

— Yamilia Avendaño (@idsanty) January 18, 2022

While there’s no doubt that Microsoft and the Xbox team will need to address Activision Blizzard’s many, many cultural issues in the coming weeks, months, and years (at least we hope people keep asking them questions about that issue over a long enough period of time), their initial statements regarding the matter indicate a vague sense of awareness and optimism that will hopefully soon go far beyond vague corporate rhetoric and result in serious change that we can all clearly see and that those most affected by Activision Blizzard’s issues will clearly benefit from.

Xbox is committed to our journey for inclusion in every aspect of gaming. We hold all teams to this commitment. We’re looking forward to extending our culture of proactive inclusion to the great teams across Activision Blizzard.

— Xbox (@Xbox) January 18, 2022

While we cannot emphasize enough that the real story here is Activision Blizzard’s cultural and leadership problems (as well as their ongoing legal issues and the many ways all of those problems continue to impact the company’s thousands of employees), it also has to be said that this stunning announcement has inspired quite a few hilarious reactions among gamers who are trying to process this deal in the best way they know how: memes and quips.

Wait until they find out they just bought an NFT of Activision and won’t actually own anything

— Stephen *Muad’Steeb* Kick (@pripyatbeast) January 18, 2022

And in conclusion, put Tony Hawk in Microsoft Word

— Jeff Gerstmann (@jeffgerstmann) January 18, 2022

Anyone got any news they need burying? Once in a lifetime opportunity to put that press release out and get zero coverage 😀

— Mike Bithell (@mikeBithell) January 18, 2022

At Sony we wanted to make a very strong and principled stance against employee harassment, which is why 30 minutes ago we decided to never work with Activision Blizzard again

— Ex-CEO Kaz Hirai (@KazHiraiCEO) January 18, 2022

Of course, many gamers are focusing their “memeing” efforts on the number of gaming franchises that Microsoft has just acquired and how this news will impact the ongoing console wars. So far as that goes, it’s been especially hilarious to see that Crash Bandicoot has seemingly become the unofficial mascot of this acquisition in the minds of millions of Twitter users.

“The entire world is about to forget that Crash Bandicoot was ever associated with PlayStation” pic.twitter.com/xDOGuBCfWN

— Clap Bandicheeks (@mr_evaporation) January 18, 2022

“Crash Bandicoot subsequently regrets previous tattoo removal procedure” pic.twitter.com/7wOgRlsEn0

— Bloops (@Bloops_) January 18, 2022

Overwatch after Microsoft acquries Activision Blizzard pic.twitter.com/SodkEHu7bn

— Winny Bojangles (@WinnyBojangleTV) January 18, 2022

Playstation after Microsoft buys another game company pic.twitter.com/I3mqj1qZXo

— AlexTremo (@AlexTremo_uwu) January 18, 2022

So while there’s certainly no shortage of things to be said about a deal that will change the entire gaming industry in ways that we can only start to imagine, it’s good to know that gamers everywhere haven’t sold their sense of humor to Microsoft for a record deal at this time. Given the events of the last week, though, there’s a very good chance that we’ll end up needing to update this story once the terms between our collective sense of humor and Microsoft have been finalized.

The post Gamers React to Microsoft Buying Activision Blizzard appeared first on Den of Geek.